portfolio.2004.05
Cassiano Saldanha


.recent works


Motorola Flea Circus Viral Campaign .[Motorola V710 Superstitial ´2005]    
Instuto Paradigma no-media Campaign .[Disabled people Organization ´2005]    
ADESF Campaign .[Superstitial for Smoker´s Health Defence Association ´2005]    
ADESF no-media Campaign 2005 .[Smoker´s Health Defence Association ´2005]    
GRAACC Hope Campaign - OneShow2005 + Cannes Cyber Lion 2005 .[Child Cancer Campaign´2005]    
ABP Parkinson Campaign - OneShow finalist 2005 .[SBP Campaign´2005]    
Ogilvy Long Copy .[OgilvyInteractive Campaign´2005]    
Ogilvy Results Campaign - Distinctive Merit - ADC 2005 .[OgilvyInteractive Campaign´2005]    
GRAACC Multiplication Campaign .[Child Cancer Campaign´2005]    
Recent stuff - Collection .[Illustrations, IDs, etc´2005]    
Artworks for Die Gestalten Verlag 01 02 03 04 05 .[Illustration - Designed For Help ´2005]    
IBM + Ogilvy Xmas card 02 03 04 05 .[minsite concept - IBM ´2004-05]    
London Festivals - Twister .[Ford - Truckline campaign´2004]    
Ford 2005 - Website 01 02 03 04 .[Ford Brazil - Website redesign ´2004/2005]    
Vicunha - Sao Paulo Fashion Week .[Concept and Motion graphics ´2005]    
Idea|Immagine - Identity 01 02 .[Idea|Immagine - Identity Project ´2004]    
Idea|Immagine - Opening video .[Idea|Immagine - Identity Project ´2004]    
JWT Brazil - new website 01 02 03 .[Website concept - JWT ´2004]    
JWT Brazil - Basketball Uniform 01 02 .[Team ID and Uniform concept - JWT ´2004]    
Ford + Vogue - Salão do Automóvel campaign .[Subset Video´2004]    
Nescau LatinXgames - NESTLÈ 01 02 .[Minisite concept´2004]    
Vinólia - UNILEVER .["Champagne" campaign - Superbanner ´2004]    
Cyber Puga Campaign .[Minisite concept - Animation - JWT ´2004]    
JWT Brazil - new website pitch 01 02 03 .[Website concept - JWT ´2004]    
JWT Brazil - Passion tattoo .["Passion" campaign ´2004]    
Ford - Campos do Jordão 01 02 03 online .[Minisite concept - Ford ´2004]    
Bubbaloo-CADBURY ADAMS 01 02 03 .[Website concept - Bubba Splash ´2004]     
Bubbaloo-CADBURY ADAMS .[E-mail Mkt - Bubba Splash ´2004]     
Seda - UNILEVER 01 02 03 04 .[Minisite Relaunch Color Vital ´2004]     
Seda - UNILEVER .[Poster "iBEST 2004" ´2004]     
I Lomo You Expo - Lomography A.G. 01 02 03.[Website concept ´2004]     
I Lomo You Expo - Lomography A.G. 01 Video(.mov) .[Concept video ´2004]     
I Lomo You Expo - Lomography A.G. .[Poster layout ´2004]     
Seda - UNILEVER 01 02 03 Animation.[Minisite "Promoção Você mais Bonita o Ano Todo" ´2004]     
Ranger Twotone - Ford half banner.["Ranger Twotone" campaign ´2004]     
Seda - UNILEVER Card_1 Card_2 Card_3 Card_4 Card_5 .[Webcards design ´2003 - Xmas Cards]     
Seda - UNILEVER 01 02 03 .[Minisite "Verão Intenso" ´2003]     
Smirnoff-DIAGEO .["Tome Taxi" campaign ´2003 - inter-content]     
Smirnoff-DIAGEO .["Tome Taxi" campaign ´2003 - mini skyscrapper]     
Seda - UNILEVER .[Website header layout ´2003 - "Wine/vinhos"]     
Seda - UNILEVER 01 02 03 04 Card_1 Card_2 Online .[Minisite layout ´2003 - "Wine/vinhos"]     
Seda - UNILEVER 01 02 .[Website layout ´2003]     
Bureau Santista Magazine 01 02 03 04 05 .[Graphic Magazine Design - with Marina Siqueira ´2003]    
In house Design .[Website concept ´2003]     
Ice cream Website - Nestlè .[Website pitch ´2003 - In assoc. with Athila Armstrong]    
Ford Campaign - Odometer  assembly .[New website campaign ´2003]     
Thezine relaunch v.7 .[Concept video ´2002 - products]     
Branding - selected works .[Id collected ´2002-03]     
Vida, Nosso único Cabedá - Personal work .[Editorial graphic design ´2000]     


.awards and mentions:

2005
Silver - Cannes Cyber Lion - Graacc
3 Cannes Cyber Shortlist - OgilvyInteractive, Graacc, Graacc
Gold - Portugal Sinos - Graacc
Gold - El Sol Festival - Graacc
Silver Pencil One Show - Graacc
Finalist OneShow - ABP
Distinctive Merit ADC - OgilvyInteractive
CCSP - Brazilian Creative Annual - OgilvyInteractive
CCSP - Brazilian Creative Annual - Graacc

2004 and 2003...
Shortlist London Awards - SOS mata atlantica 2004
2004 Lomography for BMW Magazin 01. 02    
Ibest to Seda.com.br (Unilever) - Best Reaveling Site 2004
Cannes Cyber Finalist 2003 - "Blowpipe" Ford Ecosport Campaign
1999 Tipografia Brasilis 2 - 2nd place with Dingbat typography "Street"
1999 Tipografia Brasilis 2 - 2nd place with Display typography "Buril"
2003 Bienal de Design Grafico Brasil - Santista Magazine editorial porject



.reference links:

portfolio v.1 .[personal portfolio ´2002]
thezine.com.br .[personal website since 1999]

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resume .[fev ´2005]


Cassiano R. Souza Saldanha
May '77
Nationality: Brazilian
Fluent in written and verbal english
Basic level Spanish

Address:
Av. Jandira, 731 - apt.164 - Moema
São Paulo - SP - Brazil
Cep. 04080-004

Contact:
(11) 5053-4634 / (11) 8122-2128
cassiano@thezine.com.br
casssal@hotmail.com


Education:
Dec '2003
MA in Photography & Design
SENAC Comunicação e Artes - SP
Pós-graduação em Fotografia e Design
[not finished]

Jul/Aug '2002
Central Saint Martins College of Art & Design - London
Graphics Summer School

Jul '2002
Central Saint Martins College of Art & Design - London
Motion Graphic Design & Typography - Broadcast

Jul '2002
Central Saint Martins College of Art & Design - London
Interactive Multimedia with Ross Cooper

Dec '1999
BA in Visual Communication
FAAP - Fundação Armando Álvares Penteado - SP
Industrial Design - Visual Communication

Dec '1995
High-School
Colégio Palmares - SP


Work experience:
.Art Director/Senior Designer - OgilvyInteractive - Brazil
Dez´2004 - today

.Art Director/Senior Designer - JWT@Digital - Brazil
Aug´2003 - Nov´2004

.Freelancer Senior Designer - JWT@Digital - Brazil
Apr´2003 - Jun´2003

.Freelancer Art Director - Tesla - Brazil
Fev´2003 - Apr´2003

.Freelancer Designer in association with Rico Lins
Sep´2002 - Fev´2003

.Owner as Creative Director of 2ND Design Digital - Brazil
Dez´1999 - May´2002

.Junior Designer - BEI Comunicação - BEI WEB
Aug´1998 - Dez´1999

.Art/photography assistent - Banana Digital
May´1998 - Aug´1998



Biography
Son of a Economist and a Primary Teacher, Cassiano grew up on a place that cannot be called an artistic mood. At 12 his mother, worry about your hyperactivity, booked him in a Creativity School where he learn how to project low scale models, engineering, build things and destruct some other (!) improoving handwork and planning hability.

By 1995 to 1999 he started his professional life working as photography assistance, art director of the “Outdoor magazine”. Always spending freetime surfing in south shore of Brazil. Formed Graphic Designer since 1999, Cassiano after all that “tryouts”, became the founding creative head of 2ND Design Digital, a small Design Boutique doing online work for medium-size clients such Kaiser Summer (local beer label - Molson). In 2002, Cassiano sold his part of business to finance an academic trip to London, where studied (among others things) Motion Graphic Design & Typography at Central Saint Martins. Coming back to Brazil, worked with Rico Lins (world famous Graphic Designer/teacher) in São Paulo, and them was hired by Digital@JWT. In two years he experienced huge online projects providing innovative visual strategies for Unilever (SEDA), Ford, Diageo and WarnerBros.

Cassiano joined São Paulo Office of OgilvyInteractive by late 2005 as Senior Art Director. Responsable for online art direction for IBM projects (working for other clients as Dockers Latam, GRAACC). In just a few months working besides Moacyr Netto (copyrighter) wins a couple of accolades and mentions.


Skills
Art Direction; Graphic Design;
Strong graphic design knowledge. Advanced experience in print production and interface design.
Extensive knowledge of online and offline integration brand building advertising.
Good leader in team environment, coordinating designers and programmers.
Proficient in photoshop, illustrator, html, flash, after effects for motion graphics, and whatever is needed to achieve an outstanding solution. Very good basis of flash animation, actionscript, 3D modeling and sound edit. Strong understanding of typography (expertise in creating fonts - 2 awards), photography and arts.

Personal interest in:
.photography, acting as one of the heads of lomography in Brazil; [My Lomohome]
.Radical sports, it´s impossible to live without surf;
.Design, architectural and fashion matters.

Experience
Responsible for concept, creation and production of TheZine project, including art direction of 7 redesigns since 1999.
Created, producted and supervised production of more than 20 interactive web solutions as netcomunities, multimedia presentations, institutional websites, working as art director at BEI WEB, 2ND Design Digital, Hypernet, Tesla and Digital@JWT Brazil.
Today working as Online Senior Designer and Art Director for Ogilvy One, as part of IBM team.

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